Lecture 9. AI-Driven content strategy. Target audience researchAssignment: Use AI to develop a content strategy for a brand, focusing on audience needs and goals
Lecture 10. Make content plans and content calendars with AI Assignment: Build a 3-month AI-driven content plan with a detailed calendar
Lecture 11. How to automate content creationAssignment: Set up automated content workflows using AI platforms
Lecture 12. AI in presentation designAssignment: Create a visually compelling presentation using AI
Lecture 13. AI copywriting. AI-powered tools for creating texts (Jasper, Copy.ai)Assignment: Write ad copy using AI tools for different platforms
Lecture 14. Create your AI-powered content creator with ChatGPT

Lecture 15. Content ideation on social media with AIAssignment: Generate 5 ideas for your posts on different social media
Lecture 16. Crafting engaging copy with AI (Jasper, Writesonic)Assignment: Write captions and ad copy for three platforms using AI
Lecture 17. Creating AI-powered visuals and media content for social media (DALL-E, Canva AI)Assignment: Design three social media visuals using an AI tool that suits the best
Lecture 18. Repurpose content using AI tools (Repurpose.io, Lately.ai.)Assignment: Repurpose a blog post into five formats using AI
Lecture 19. Monitoring your performance on social media with AI tools (Brandwatch, Mention, or Sprout Social)Assignment: Use AI to track brand mentions and sentiment analysis over a week
Lecture 20. Develop AI-driven SMM strategies (Sprinklr, Socialbakers)Assignment: Create an AI-driven social media strategy using key data points
Lecture 21. Planning social media campaigns with AI (Adzooma, Zyro, Smartly.io.)Assignment: Develop and launch a social media campaign using AI tools for targeting and tracking
Lecture 22. Create your AI-powered SMM specialist with ChatGPT

Lecture 23. Leverage AI for keyword researchAssignment: Conduct keyword research for a specific topic using AI and generate a list of 20 high-performing keywords
Lecture 24. Creating SEO-optimized content (Frase.io, MarketMuse)Assignment: Write a 500-word blog post optimized for SEO using AI content tools
Lecture 25. Using AI for technical SEO (Screaming Frog, Deepcrawl, and Botify)Assignment: Run a technical SEO audit using AI tools and suggest improvements for site speed, crawlability, and indexing
Lecture 26. SEO automation and reporting with AI (BrightEdge or SEO PowerSuite)Assignment: Set up automated SEO tracking and reporting for a website using AI
Lecture 27. Create your AI-powered SEO specialist with ChatGPT

Lecture 28. Writing compelling ad copy with AI (Jasper, Copy.ai, and Anyword)Assignment: Create ad copy for a Facebook or Google ad using an AI copywriting tool
Lecture 29. Automating ad campaign creation and targeting (Adzooma, Smartly.io)Assignment: Set up an AI-powered ad campaign for a product or service
Lecture 30. Creating and optimizing Facebook ads using AI tools (Hunch and Pattern89)Assignment: Create a targeted Facebook ad campaign using AI for audience segmentation and creative optimization
Lecture 31. Leveraging AI in Google Ads Assignment: Set up and optimize a Google Ads campaign using AI tools like Wordstream
Lecture 32. Create your AI-powered PPC specialist with ChatGPT

Lecture 33. AI-enhanced email marketing. How AI improves personalization (Mailchimp, HubSpot, and ActiveCampaign)Assignment: Use an AI tool to design and send a personalized email to a segmented audience
Lecture 34. Automating email sequences for nurturing leads and converting customers (GetResponse and Campaign Monitor)Assignment: Create an automated email sequence (e.g., a welcome or sales funnel) using AI
Lecture 35. Create your AI-powered email marketing specialist with ChatGPT

Lecture 36. Using AI to understand marketing data. Analyzing complex marketing metrics and customer journeys using Tableau AI and Google Data StudioAssignment: Use AI to extract insights from a dataset, identifying key trends and opportunities
Lecture 37. Leveraging AI to understand customer activities, patterns, and feedback for decision-making (e.g., Talkwalker, MonkeyLearn)Assignment: Analyze customer feedback or behavior using AI, and suggest data-driven improvements to a marketing strategy
Lecture 38. Create your AI-powered marketing analyst with ChatGPT

Lecture 39. Creating a comprehensive marketing strategy using AI for campaign planning, audience targeting, and execution (e.g., Adzooma, HubSpot).Assignment: Develop a complete digital marketing strategy using AI-driven tools

Lecture 40. Key takeaways